Good sales managers are always looking for new ways to inspire and engage team members while strengthening their sales skills. Keeping your sales meetings relevant and beneficial is crucial.
Consider these statistics:
- 80% of meeting time could be eliminated with rules and a tight agenda
- Less than 37% of managers publish agendas prior to meetings
- 92% of participants multitask during meetings
- 71% of all sales meetings are unproductive or inefficient!
Whether it’s in person, or via Zoom, here are five sales meeting topics that are easy to execute, engaging, and can help close common sales skill gaps!
- Sales Intelligence: The Competitive Review – Do you research your top competitors? You might visit their website, but do you keep up to date with their current messaging, promotions, or packaging they may be using? Assign each rep a competitor and ask them to research and present their findings at the next meeting.
- LinkedIn Profile & Activity Review – Your customers are active on LinkedIn, and your team should be too! Warn them, or just spring it on them, but do a review of their LinkedIn profiles. See if their profile is branded and if they showcase the company properly. See how many connections they have and review the last 30 days of posts.
- The Sales Prospecting Meeting – Keep your team sharp when prospecting. In this meeting, create a detailed buyer persona representative of your customers. Then ask each rep to craft a prospecting email and voicemail. In the meeting, provide copies of the emails and play the voicemails – then provide feedback.
- The Sales Demo Contest – Pick your most popular product and tell your reps they’ll be demoing it at the meeting. Have them present it to you as if you were a customer. Watch closely! Make sure to set a time limit and give everyone a chance. This is a great way to share techniques and learn from your top reps.
- Objection Handling Meeting – Objections are a part of sales. Great reps are prepared to deal with resistance. Strengthen your team’s skills by getting a deck of blank cards and write common objections on each. Ask each rep to pick a card and see how they’d respond!
Preparing your team for success starts with your sales meetings. These five topics can help you keep your team engaged and learning by exposing their strengths and weaknesses, and giving them the skills to improve and succeed!