Unless you’re bringing an entirely new idea, concept or product to market, there will always be competitors selling similar products or services. Fortunately, competition is actually a good thing – it’s what drives quality, and innovation. However, in a sea of competitors, what makes your company unique? How can you stand out from the rest?
“It’s not just about being better. It’s about being different. You need to give people
a reason to choose your business.”– Tom Abbott, Founder & Director of SOCO
A TSG, we made it a priority to write our company story and identify what genuinely makes us unique. The results? People, Passion and Purpose. These three ‘uniques’, combined with our core values are at the cornerstone of everything we do.
Here’s a look at five differentiators to make your business stand out from the pack! How many are part of your branding strategy?
1. Start with Your Story
Did you start your company because you found a need, came up with a better way, or your team came together because of a shared passion? Let your clients get to know the unique story behind your company – share it on social media, your blog and your website.
2. Provide Amazing Client Service
Almost 75% of consumers say that client service is the true test of a company’s competence. Provide every client with an exemplary experience. From first contact, through the final delivery, make each customer feel like they’re the only one! At TSG, we recognize this action needs to be pervasive through everything we do.
3. Admit Your Mistakes
Respond to any customer concerns quickly and with compassion. Don’t be afraid to admit you made a mistake and let customers know how you’re going to fix the situation. Being accountable will not only help build trust, credibility and authority, it will help your business stand out from the crowd.
4. Support a Cause
Support a cause you care about. Whether you donate a portion of profits, directly provide goods and services to those in need, or get your team to volunteer, supporting a cause you believe in can help to highlight the beliefs and values that make your business different from the rest.
5. Have a Stellar Online Presence
According to Google, 97% of consumers begin their sales process online. Keep your online presence strong. Maintain and update your website regularly, use SEO best practices, and engage with your customers on social media. The vast majority of your customers are online, you should be too!
Standing out in a crowded, competitive marketplace isn’t easy. Hopefully, these ideas can help you to formulate a strategy. Think outside the box, innovate, and find the inspiration to stand out instead of fitting in!
Have a unique story or strategy that’s helped your business stand out? We’d love to hear it.