Leading MTSP to Acquire AI Strategies to Help Customers Improve Efficiency, Security, and Customer Experience
LIVERMORE, CA – March 26, 2026 – The Swenson Group, a leading managed technology services provider (MTSP), announced today that the company has been invited to attend the 25th Annual Technology Assurance Group (TAG) Convention, taking place April 26–28 in Las Vegas – one of the technology industry’s premier events focused on innovation, collaboration, and the future of business technology.
This year’s theme, “AI – Embrace, Capitalize, Dominate, Profit,” reflects a pivotal moment for business innovation. Artificial intelligence is no longer a future concept – it is actively reshaping how companies operate, serve customers, and compete. For The Swenson Group, attending this milestone event is about one thing: bringing back real-world strategies and technologies that directly improve outcomes for their customers.
“AI isn’t about automation or replacing people,” said Dean Swenson, President of The Swenson Group. “It’s about helping businesses make better decisions, respond faster, and deliver a higher level of service without increasing overhead. Every single business is looking for ways to do more with less, but few are leveraging AI significantly. We have been educating our customers for quite some time and we’re constantly looking for new ways to utilize AI.”
Throughout the convention, The Swenson Group will participate and provide insight during sessions focused on how AI can be applied across service operations, cybersecurity, and internal workflows. A keynote presentation by Matt Mayberry, a two-time Wall Street Journal and USA Today bestselling author, will share unique applications and forecasts on how AI can be used as a strategic thought partner–helping leaders think more clearly, identify opportunities faster, and execute with greater confidence.
“The Swenson Group has always focused on helping our customers maximize their profitability and productivity,” added Mr. Swenson. “What excites us about this year’s convention is the emphasis on turning AI into real business outcomes – not just theory, but practical strategies that improve profitability, enhance and protect operations, and elevate the customer experience. We’re excited to teach what we know to others in the industry, while also gaining exclusive, battle-tested insights from other technology leaders.”
“We’re thrilled to have The Swenson Group share their expertise and valuable insight with TAG Members throughout the U.S. and Canada,” said Brian Suerth, President of TAG. “The Swenson Group is at the forefront and our Members have great appreciation and respect for their knowledge.”
ABOUT THE SWENSON GROUP
The Swenson Group (TSG) is a leading Bay Area Managed Service Provider with complete, customized office IT & print management solutions. TSG has been helping organizations reduce costs and improve productivity with Bay Area office technology and IT infrastructure support services since 1993. Our expertise is evidenced by our talented, nationally known, award-winning staff. At TSG, client satisfaction is our highest priority. We empower our people with the tools and technology to continually provide our clients with a positive experience, powered by our passion for excellence.
Each person in our company is passionately invested in 100% client satisfaction. We build long-term partnerships with our clients and provide innovative, proactive service programs, customized automation tools and detailed reporting for the office technology and IT infrastructure.
Bottom line: it’s easy to do business with TSG.
At TSG, we believe that clients still prefer to do business with local people who they grow to know and trust. Our real value is our purpose: make it a high priority to continually “re-earn” our clients’ business. We strive to be competitively priced without sacrificing exceptional post-sale service. TSG services and IT solutions are supported by world-class communication and automation tools, office technology and processes that provide a comprehensive, proactive approach to servicing and supporting our valued clients.
ABOUT TECHNOLOGY ASSURANCE GROUP (TAG)
Founded in 1998, Technology Assurance Group is an organization of leading managed technology services providers (MTSPs) in the United States and Canada representing $1 billion in products
and services. TAG Members integrate all technology solutions including IT, cloud-based technologies, cybersecurity, telecommunications, AV, video surveillance, access control and copiers/managed print. Members benefit from best business and management practices, advanced sales training programs and processes, in-depth financial analysis and industry benchmarking, professionally led peer group interaction, marketing and lead generation programs, and strategic partnerships with technology manufacturers. For more information, please contact (858) 946-2108 or visit our website www.tagnational.com.
